Up the Creek opened their doors in November of last year. They feature local-themed clothing, jewelry, birdhouses, postcards, and beading supplies.

The designs on the clothing are Heather and Marcus Bray’s own concept, they show the beauty and local pride of Boulder Creek. Their line of clothing is meant for locals and tourists alike. It is displayed along both walls of the store and is printed in Boulder Creek keeping with the Bray’s theme of being local. They currently have three designs with more coming soon. Their first design shows our beautiful skyline. The second design shows our creek forest life. The newest design is on their yoga pants, it’s two paddles and the words Boulder Creek California. (see logo above and images below) They also carry Pleasure Point clothing as well, one of their designs is of a female logger and her dog.

The jewelry in the store is made by Heather Bray and is sprinkled throughout the store. She works with glass blown art beads and pendants which are strung on wire or leather cord. There is also faceted stone rings and pendants, as well as Swarovski crystal jewelry. The jewelry is made right there in the store while their 6-month-old dog Bruce keeps her company.

If you want to make your own jewelry the two display cabinets in the middle of the store have jewelry supplies. The supplies include findings, Swarovski crystals, natural stones beads, as well as Pandora style glass beads, and other fun stuff.

To help bring the feeling of the outdoors into their store they also sell birdhouses by Gary Herbert. These birdhouses are all handmade and extremely beautiful, they come in a variety of sizes. The one below is actually a bird feeder and would look beautiful in any yard.

There are also postcards towards the back of the store. These postcards are of photographs taken throughout the Santa Cruz mountains by Heather and Marcus. Next time you need a small gift and want to show some of our local beauty these are perfect.

It is all about being local with a clothing line that the town can call their own, which is also printed in Boulder Creek. Jewelry made by Heather and postcards of Heather and Marcus photography, who have been Boulder Creek residents for 4 years and now proud business owners. The handmade birdhouses by long time Boulder Creek resident Gary Herbert, and jewelry supplies for the local crafter making it a fun and completely Boulder Creek shopping destination. So drop by and check it out, pick up some apparel to show your local pride, or just say high to Bruce who is trying his best to be a good puppy behind the counter. They are open Wednesday – Saturday from 10am till 6pm and Sundays from 11am till 5pm.

For more info or to see it yourself visit them at:
13124 Central Avenue (aka Highway 9), Boulder Creek, CA 95006
https://www.facebook.com/pages/Up-the-Creek-LLC/403978439670620
or call: (831) 419-6708